everyday We are inspired by Our surroundings & we strive to respond with authenticity
OUR CLIENTS GET WHAT THEY ARE LOOKING FOR & MORE
Our DESIGN PROCESS
RESEARCH & DISCOVER
This is the most essential part of any project and when this step is glossed over every other step takes longer.
We want to learn about you and what you do. What is your goal for the project & for your business? Who are your competitors? What do you like & what do you dislike?
We will give you assignments to help you clarify and articulate your vision.
CREATE & REFINE
We start with a pencil & sketchbook. While digital programs are essential in the modern world, we love these old school tools. They allow us to be more creative and record ideas as quick as they come. Although our final products will be presented on a computer file, our process allows our work to retain a handcrafted feel.
The creative process is typically a back & forth. You will be asked to respond to things such as mood-boards, sketches & drafts throughout the creative process so that it is authentic to your needs.
FINALIZE & LAUNCH
Once we have developed something that meets with your final approval, we get to work making sure that your files or products are perfect and you are ready to launch.
We are there for you throughout the launch to make sure everything goes smoothly and our relationship will continue after the launch. We are fully invested in the success of our clients.
What WE DO
brand iDentity
Product design & Planning
illustration
icon Design
brand & Product strategy
Line Planning
Hand Lettering
trend & color researcH
Logo Design
THIS IS OUR STORY
We are a husband and wife team of designers with a small creative studio located Portland, OR. Our designs are authentic to each individual or client we work with. We offer functional, practical, and smart solutions. We provide services such as product design, logo design, hand lettering, brand identity, illustration, line planning, product briefs, trend/color research, sourcing & production planning and brand strategy. With our combined skills and a network of contract partners, we are uniquely qualified to take our clients from an idea to a realized brand.
BECKA LYNN LEE
GRAPHIC DESIGNER. ILLUSTRATOR. PROBLEM SOLVER. MOM OF 2. OCCASIONAL CRAFTER. PROUD SCANDINAVIAN-AMERICAN.
Becka, a life-long artist, is an experienced Graphic Designer and Illustrator with a passion for hand-drawn illustrations & lettering. Some of her specialties include logo design, icon design, creative thinking, branding, and hand-drawn illustrations.
After studying Art Practice & Education at University of California, Berkeley, Becka dedicated a number of years as a stay-at-home mom and community volunteer. As her kids became more independent, she changed gears and went back to school to earn a Certificate in Graphic and Digital Design from Parsons School of Design in NYC. There she learned all the technical skills she needed to enhance her innate sense of design garnered from years as an artist to become an effective graphic designer.
Becka believes that, while following design principles is important, it is essential to authentically meet the needs of the client in order to have a strong design. This belief influences her design process from start to finish.
Check out Becka’s personal portfolio here.
GREG BASS
PRODUCT DESIGNER. STRATEGIST. AVID BIKER. ANIMAL LOVER. FAN OF PUNK ROCK AND PEANUT-BUTTER CUP ICE CREAM.
A product design, strategy and development professional with 17 plus years of experience. Greg's main areas of focus have been in outdoor, sporting goods, urban and travel products. He has produced a wide range of innovative, award-winning and profitable products over the years. Greg has experience leading and conducting market research, user-centered testing, and design inspiration research. He also has first hand knowledge with an extensive variety of manufacturing techniques and manufacturers, both within North America and around the globe. Greg is comfortable working in a broad variety of product areas from fashion accessories to urban men's product to backcountry gear.
Some areas of specialty include, bags, technical packs, luggage, tents, sleeping bags, apparel, outerwear, cycling gear, gloves, equipment, and general sporting goods. In addition, he has a strong network of professionals to collaborate with who appreciate the benefit of his knowledge, design style and work ethic.
